Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Search and spend decoded: Google and Visa unpack the commerce landscape in the UAE and Saudi The UAE and Saudi are commerce powerhouses driven by mega-projects and innovation. Google and Visa research uncovers how consumer habits are shifting in these nations, especially during ‘peak’ moments where search interest and spend rise. Discover the trends and how best to navigate market nuances. Feature of the week Search and spend decoded: Google and Visa unpack the commerce landscape in the UAE and Saudi The UAE and Saudi are commerce powerhouses driven by mega-projects and innovation. Google and Visa research uncovers how consumer habits are shifting in these nations, especially during ‘peak’ moments where search interest and spend rise. Discover the trends and how best to navigate market nuances. Consumer Insights Sub-Saharan Africa Article Article Status, service, and brand values: Key shopping trends in Africa Europe, Middle East & Africa Case Study Case Study Move over Black Friday and the holiday season, Easter is the moment marketers need to prep for in 2025 Middle East & North Africa Article Article Decoding Gen Z gamers: 4 ways to win their hearts and wallets Article Article Consumer journeys have changed. Find out how the 4S behaviours can redefine your marketing Europe, Middle East & Africa Article Article Value beyond volume: Marketing's impact on pricing power and profitability Perspective Perspective AI, personalisation, and the future of shopping Nordics & Benelux Case Study Case Study From awareness to conversion: Matt Sleeps' full-funnel blueprint for Black Friday marketing United Kingdom Article Article Unlock retail growth in 2025: How brands can stand out from the crowd Marketing Strategies & Innovations Case Study Case Study How Elkjøp supercharges loyalty: 8X user recognition with first-party data Europe, Middle East & Africa Case Study Case Study Fly high like airBaltic: Latvian airline discovers hidden travel demand Case Study Case Study Say goodbye to marketing blind spots: How one Swedish retailer learned to see the full picture Sub-Saharan Africa Article Article Mental shifts for growth: How CMOs in Africa should approach AI marketing Report Report There’s only one YouTube: How 4 Nordic and Benelux brands thrive with video Global Case Study Case Study Beyond automation: AI as a creative compass in Booking.com's toolkit Report Report Meridian: The future of marketing mix modelling is now In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 9 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 6 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
