Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Back-to-school shopping 2025: How exporters can win this multibillion global opportunity A new state of play is emerging in this year's $200 billion global back-to-school shopping season. Here are two evolving shopper behaviours and corresponding marketing strategies for exporters to win this significant cross-border retail opportunity. Feature of the week Back-to-school shopping 2025: How exporters can win this multibillion global opportunity A new state of play is emerging in this year's $200 billion global back-to-school shopping season. Here are two evolving shopper behaviours and corresponding marketing strategies for exporters to win this significant cross-border retail opportunity. Consumer Insights India Article Article How well does your brand know Gen Zs in India? Australia & New Zealand Article Article The omnichannel advantage: How online experiences strengthen the overall store Article Article Put influence maps at the core of your marketing strategy. Here’s how India Article Article How India’s creators are reshaping beauty and fashion content, and why brands can’t look away Marketing Strategies & Innovations Article Article How businesses use AI to gain a local edge and succeed abroad Case Study Case Study How brands use MMM to find and fuel their growth engine: YouTube and Search drive ROI Article Article Google Marketing Live 2025: The future of advertising is here Asia, Australia & New Zealand Article Article From data to dollars: How Rakuten and Google closed the retail media loop Article Article How to find and enter profitable export markets using AI-powered ads Article Article Rethink ROI with AI-powered measurement Southeast Asia Article Article How brands can turn SEA’s viewers into shoppers: A new video commerce tool Global Article Article AI is helping leading marketers drive outsized revenue. Here’s how In-Depth Reading Building more inclusive marketing and diverse corporate cultures Perspectives, insights and resources for expanding diversity, equity and inclusion in our work and beyond. 23 Articles Insights on Asia Pacific Get advice for driving performance in the world's fastest growing internet market. 12 Collections Ready, set, play: Insights from the world of gaming Explore our gaming collection to get insights on the latest trends, opportunities and tips on building marketing strategies. 19 Articles The future of retail has arrived Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences. 18 Articles Tools for marketers Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets. Rich Media Gallery Browse innovative creatives from top advertisers and agencies.
